Good design is more than just good looking.
It means asking the right questions and doing the right research to make sure each client achieves their own unique and compelling way of sharing their story and targeting potential clients in measurable and meaningful ways. Through UI/UX design, I help clients shape their narrative, optimizing design with data-driven vision and visual grace.
Favorite Project
One of my favorite projects involved helping a multistate water utility company resolve numerous web accessibility issues on their site. Using the WAVE (Web Accessibility Evaluation Tool), our team identified ADA compliance errors, such as missing alt text and color contrast problems. By collaborating closely with developers, we successfully addressed thousands of these issues, resulting in a fully ADA-compliant and user-friendly website for all.
Graphic Design
In addition to my UX design expertise, I have experience in graphic design, creating email newsletters that align with clients' brand guidelines. I also apply data-driven design principles, making informed design decisions based on metrics such as click-through rates and open rates to optimize engagement.
